Jenny Koons

Creative Director | Experiential Innovator | Event Architect

Jenny Koons is a visionary creative director specializing in immersive events and innovative storytelling. With a track record of dynamic collaborations across industries—from global fashion brands and theatrical institutions to experiential pop-ups—Jenny creates unforgettable moments that blend narrative, space, and human connection. Her expertise lies in bringing ambitious ideas to life across mediums, whether on stage, in branded environments, or at international festivals.

Jenny’s work has transformed spaces as varied as New York Fashion Week and high-security prisons, and she recently served as a Creative Consultant for the FIFA World Cup 2026, shaping storytelling for one of the world’s largest sporting events. She has designed large-scale events and creative activations for clients such as Meow Wolf, Rag & Bone, Prada, and Cynthia Rowley, combining storytelling with bold visual aesthetics.

In 2024, Jenny took on the role of Head of Narrative Experiences at the experiential studio Culture House Immersive. In this position, she is dedicated to envisioning large-scale immersive events in partnership with brands, cherished intellectual properties, and original stories.

Her productions have been showcased on renowned stages like

The Public Theater, Playwrights Horizons, and Pasadena Playhouse. Jenny's unique approach merges theater and spectacle, as seen in projects like Queen of the Night (Drama Desk Award-winning immersive show), Blue Man Group’s National SPEECHLESS tour, and her trilingual adaptation of Oedipus in ASL, English, and ProTactile with Deaf West Theatre and the Getty Villa.

Beyond her artistic work, Jenny has long been an advocate for equity and inclusion in the arts. As a steering committee member for The Ghostlight Project and founder of the AAPI affinity space, Let’s Talk About Hard Stuff, she has spent over a decade facilitating conversations on anti-racism and equity.

Her leadership in creative direction extends to collaborations with organizations like the Pan American Games, The Juilliard School, Princeton, and Ars Nova. Jenny’s ability to guide multi-disciplinary teams has made her a trusted figure for large productions and intimate projects alike.

Whether crafting experiential campaigns, directing ambitious theater productions, or consulting on global events, Jenny’s work is grounded in the belief that art and storytelling should ignite curiosity and foster authentic human engagement.

Full Credits Here